Of Mice and Men’ is a novel about people Essay

Of Mice and Men’ is a novel about people. Are there â€Å"too many cripples, misfits and unusual characters† in the novel to consider Steinbeck’s portrayal as true life? Steinbeck’s novel is based on ordinary people during the American Depression. Steinbeck has an understanding of how migrant workers were and how it was as he had his childhood in California near Salinas Valley. During the period in which the novel was wrote was written migrant workers went from ranch to ranch working for money never really having a secure job as new technology in machinery made it cheaper to harvest crops. This introduces the two main characters George and Lennie, migrant workers, who do not fit into 1930’s society. The novel based is on characters that represent different walks of life during the period illustrating the American culture. Steinbeck portrays the American culture in a condensed version occurring only on a ranch, showing the grim truces of the society, when the novel was written In Steinbeck’s novel the character Candy is a man who has gone past his prime of his life. He has a stumped hand and therefore he is too maimed to be working in the fields, he can be seen as a cripple in the novel. The result of this is that he has menial job as a swamper. To represent the fears of time Steinbeck writes about Candy being worried about getting the †can† as a result of his unimportance on the ranch, and this is shown when Steinbeck wrote †I ain’t much good with o’ny hand. I lost my hand right here on this ranch. That’s why they give me a job swampin† This suggests that the job was only given to Candy out of sympathy. Furthermore Candy saying †I ain’t much good† shows his awareness of his own situation, being worthless to the ranch. Candy represents the aged sector that exists in every society, at the time the novel was written work was very scarce and if people were employed they would have to work hard to say in work. Candy as an aged person is on his last job, because if he loses it no one else will take him on. This is his major fear throughout the novel and Steinbeck portrays the aged migrant worker as a pathetic man with only a dog to keep him company. Steinbeck writes †Candy looked a long time at Slim to try and find some reversal† The above statement suggests that Candy has no authority with the other workers on the ranch and needs Slim to assist him; this shows Candy, as a cripple, has no respect from the other characters, which is a portrayal of true life during the American Depression. With the ‘dog eat dog world’ of the period skill, strength, intelligence, age and skin colour affected authority. Candy has a change of attitude after hearing about the ‘dream’ soon after his dog was shot, Steinbeck choosing to write the ‘dream’ being heard by Candy at this point in the novel when the character had lost everything that was important, gives the cripple hope for the future as his past (with his dog) is finished. Sadly the dog is a symbol of his possible future, the fate of the aged. In a time of mass unemployment and the fear of loneliness compels Candy to latch himself onto a belief to persevere in the harsh lonely world and this gives Candy the renewed confidence. Steinbeck shows the change of Candy’s attitude after he hears about the ‘dream’, †Candy joined the attack with joy ‘Glove fulla Vaseline,’ he said disgustedly.† This quote enhances the change in the character of Candy, as before he did not say anything in general conversation between the workers and at this point he was important. The verb †attack† shows Candy’s aggression against Curley, who has a higher status than Candy and is more important to the running of the ranch and is the bosses son, not a cripple and stronger. The adjective †disgustedly† in the quote shows that Candy is sickened by Curley and Curley’s attitude to others and Candy himself. This shows Candy is more than a cripple in the story, but a character who needs an image of a better future for himself with no worries. The ‘dream’ of getting a ranch of their own is the need for some security can be compared as a pension in a modern view. Once Candy has this security in the ‘dream’ Steinbeck enhances the character making him bolder, and his character comes out from the shell of an old cripple. In chapter two Steinbeck introduces the reader to the character of Crooks. The name Crooks is not used for him at the start of the novel and it is only later on that he is called Crooks. The names used for him are derogatory labels including ‘stable buck’, ‘nigger’ and Crooks. Throughout the whole novel the reader never finds out the character’s real name, which adds to the effectiveness of the character being a misfit. Steinbeck enhances the idea of Crooks being a misfit when he writes †They let the nigger come in. Little skinner name of Smitty took after the nigger. Done pretty good, too† This depicts that the other characters do not see Crooks a real human being but as an object of entertainment. Steinbeck conveys how a black man fits into the society of the period through racism. Crooks is a misfit in the novel because of his skin colour and his physical appearance, because of this he is segregated from the other workers on the ranch. This can be shown by †They let the nigger come in† this implies that the others do not want to be around him and that it is an important event when he does. The above quote can also suggest that Crooks wants to be sociable with the others and the word †let† suggests that the character has tried before. His injury to his back illustrates to the reader that he can be put into a category with Candy, as a cripple. The connection between the two is deeper than them both have a disability. Steinbeck brings them both together in chapter 4 at the start of the novel when he writes †Yeah. Nice fella, too.† Candy is shown to have a high regards and respect for him; Steinbeck puts them in the same situation in the novel. Candy and Crooks as cripples both need to belong to something as there is always the threat of getting the ‘can’ or a similar consequence to of Candy’s dog. One may think that Steinbeck was trying to portray a bridge across racism in the period with a white man and black man wanting the same ‘dream’. As Crooks changes his view in the novel from being a defensive one to felling some hope about the dream too. At first Crooks’ attitude to †little piece of land in his head† is an objectionable because society has made him pessimistic and spiteful to any sign of others having some ‘dream’ of happiness knowing that he can not have any because of race. However when he hears about the money he is more open and suggests he wants to be apart of it, this can be shown when Steinbeck wrote †Ã¢â‚¬ ¦If you †¦ guys would want a hand to work for nothing- just his keep† This quotes conveys Crooks’ hope in the ‘dream’ and he wants to be apart of it to be secure and treated as an equal. The reader learns a valuable lesson from Crooks and Steinbeck portrays it effectively that society is in the wrong not that the characters. Steinbeck illustrates Crooks as being †a proud son of a bitch† with his tidy room but this does not make just a misfit or a cripple but he has humanity with all other blacks. That’s why a lot of time is devoted to him in the novel, his role is equally important to the social statement made by Steinbeck. The end of this key chapter with Crooks in, chapter 4, unhappily ends how it began with Crooks rubbing medicine into his back, this is a powerful message put across to the audience which may evoke the reader to think that society will not change unless we change society. Crooks had briefly gained some respect from other white males and had hope for the future, but it is when this happens that a women shattered his hopes, this would be terrible to Crooks because women were thought to be lower and weaker than men, so being put down by Curley’s wife made him worth nothing, just like during the beginning of this chapter. A character that is, in essence, unusual is Curley’s Wife. She is unusual because she is the only female character who speaks in this novel. Steinbeck’s portrayal of women in this novel is not in a good light, given that the men go to a brothel. Women typically represented as objects of sexual nature not as partners or equals but as. Curley’s Wife is unusual in a way that she is the only women on a ranch full of men going around dressed to seduce, this can be shown in †She had full, rouged lips and wide-spaced eyes, heavily made up. Her fingernails were red.† Steinbeck suggests that she is trouble by all the †red† in the description, with †red† bringing up connotations of danger. The red also can connote seduction. Steinbeck’s character has a habit of looking for her husband which can suggest that she is lonely and is constantly seeking attention from the other men, another reason for dressing up seductively is to conceal her loneliness, Steinbeck includes her in the novel to portray the American housewife, wanting to be something more than a housewife. This was typical during this period of social change with Hollywood and women becoming celebrities, which is exciting compared to a life on the ranch. Steinbeck effectively portrays this in †He says he was gonna put me in the movies. Says I was a natural.† This implies to the reader that she wanted something more to her life than to be stuck on a ranch. This however makes her a misfit on the ranch in the novel because of her wanting a different ‘dream’ to come true, but during that period people were fascinated about celebrities so the character of Curley’s Wife can represent the women’s struggle during the American Depression. We learn from the novel that society during that period was male orientated and that women were beginning to have their own ‘dreams’ other than finding a good man to marry. Throughout the whole novel the reader is aware of Lennie being a misfit in the novel. When the reader is first introduced to this character his physical description suggests that he is misfit †large pale eyes† can connote the lack of intelligence, giving the sense of subdued expression, the adjective †large† agrees with the stature of Lennie, though the adjective †pale† implies the mindlessness of him. The other characters in the novel who are misfits, unusual characters or cripples have a physical or emotional problem but Lennie as one of the lead characters is different with an intelligence problem; this engages the reader’s sympathy as Lennie is every childlike. Steinbeck writes about the childlike behaviour of Lennie in †Lennie was still smiling with delight at the memory of the ranch† This quote depicts Lennie’s lack of social skills, like a child, which gets the character into a trouble that wouldn’t have really happened in the novel if the character was not a misfit, such as what happened in Weed where he stroked the women’s dress not knowing that he was doing something wrong and ended up being outcast and hunted. Steinbeck’s 1930’s society is not tolerant of Lennie and his disability to handle a difficult social problem. Society when this novel was written is not an understanding one and Steinbeck dramatically portrays this by the fight in the novel. Steinbeck shows the reader during that period people acted too rash and unsympathetic, and Steinbeck with this novel wants people to take notice of society and for it to be more tolerant to misfits, cripples and in a sense unusual characters. Steinbeck leaves the ending of Lennie at a moderately neutral point of view; this lets one make up ones mind to know that it’s a tragedy. On one side that it is a tragedy that Steinbeck’s characters have no acknowledgment of Lennie killing Curley’s Wife by accident and that he has no understanding of death and his own strength. On the other side some readers may believe that Lennie should be shot because he killed a human, even with his lack of intelligence it still make him a danger to society. Steinbeck writes his death in the place where Lennie suits best throughout the whole novel, in nature †Suddenly Lennie appeared out of the brush, and he came as silently as a creeping bear moves.† This quote implies that Lennie suited the environment that he was in, and the metaphor †a creeping bear moves† is a powerful one. In addition, it conveys the character to be almost part of nature and if he was never meant for society. As a result of this, the reader may think it is less of a tragedy as Lennie dies where he belongs. Steinbeck portrays the purpose of Lennie’s character of being the character that allows people to have a ‘dream’. Lennie is the one to console in and not to put down people, because he has no real understanding of how the world works. Candy and Crooks benefit from having time with Lennie as Candy has someone to talk too furthermore ensuring Candy a no opposition to joining the ‘dream’, which may not have occurred if Lennie was not a misfit to society. Crooks has someone to talk to without no prejudice as it because of Lennie being unintelligent, he did not understand the concept of racism. Lastly, Lennie ensured Curley’s Wife finally got someone to talk to in the novel. Steinbeck’s misfit Lennie shows the flaws in society that needs to be exposed in true life. If there were more people like Lennie on the ranch (society) there would be more empathy towards others and their feelings and there wouldn’t be feelings of superiority other one another. George and Lennie have a friendship that is not typical of the period in which the novel was set. Two men travelling around together and working together was unheard of, the American Depression saw people distant themselves from each other. With no security, men chose not to trust each other. Steinbeck depicts this effectively throughout the whole novel. This relationship is not typical of the era, Steinbeck shows this when he writes †Ã¢â‚¬â„¢Guys like us, that work on the ranches, are the loneliest guys in the world. They got no family. They don’t belong no place.†Ã¢â‚¬â„¢ This illustrates the stereotype of the migrant worker making this unusual relationship out of place in the novel and Steinbeck wanted to show this by the effects of their relationship upon the characters. The relationship being not of true life has a sense of inevitable doom to it. Steinbeck depicts the relationship to draw other characters to it so that they can belong even though the friendship creates suspicion in; †He hooked his thumbs in his belt and squinted one eye nearly closed† This expresses to the reader the Boss had never seen it before and that thinks it trouble, with †squinted one eye† the verb creates suspicion. This clearly emphasis the idea, that the relationship sparks the plot with eventually, Lennie killing Curley’s Wife. Perhaps Steinbeck shows this because he is making a social statement on the period where people just can not trust in one another or be emotionally close to each other, with out anything going wrong. George and Lennie’s relationship shows one how much empathy and understanding one man can have in another. Against everyone being antagonistic to the relationship George stuck by Lennie until he could no more. Steinbeck’s characters have a friendship that is destroyed by the attitudes in society of the period. In conclusion to this essay, Steinbeck has wrote misfits, unusual characters and cripples in ‘Of Mice and Men’ to show the faults and prejudices during the 1930’s American depression, in which the novel was written. Steinbeck’s characters portray different aspects to the life in the period. Crooks represents the life of a black man having to struggle through life being worth nothing because of skin colour, whilst Curley’s Wife represents how a women struggles in a male dominant society, the male dominant society being the ranch itself. Candy symbolises the aged in the period, being old is being useless and unwanted. Though the novel has misfits, unusual characters and cripples they would not have as much affect if they were not contrast to the more stereotypical characters of the period. Curley and Carlson show the reader the bleak and lonely lives migrant workers had. The contrast has a bigger and more meaningful social statement made by Steinbeck. The writer effectively shows this at the end of the novel. †Ã¢â‚¬â„¢Now what the hell ya suppose is eatin’ them two guys?†Ã¢â‚¬â„¢ This enhances the social statement made by Steinbeck, with Slim consoling George but the other more usual characters, Curley and Carlson, not coming together after the whole plot Steinbeck keeps them apart and socially distant, unaware of the situation George is in. the novel is also concluded within the novel where the image of the water snake an the heron. The whole novel is summarised, with the calmness to the heron snatching the water snake. Steinbeck implies this animal image that humans in a society live like animals and how that we have not evolved to be more tolerable of peoples differences; the consequence of this is Lennie’s death. Steinbeck conveys marvellously that this will keep transpiring as the heron returns to the pool to catch another water snake.

Pakistan Media

Media enhance the knowledge of public and communicates all the happenings to the public. Media industry of Pakistan is growing fast with much potential and seemingly bright future ahead. Media should not use negative tools to increase their viewership. Role of media in Pakistan is getting quite irresponsible; as there are so many talk shows and political debates on the screen all the time and sometimes they seems to be crossing their limits. Media should work in its limits and according to some rules and regulations. Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude.Media is supposed to be responsible for the present society, trends, norms, values and so on. People are what they see, around them. Media reflects the society and it is the responsibility of media to expose the country to the whole world. Role of media in Pakistan cannot be neglected; Pakistani media relates dramas, movies, sports, news and entertainment and so many feature s to the people. Its dramas reflect society and happenings and issues in the society not only to the people of Pakistan but also to the whole world, news channels alarm the people about all the current happenings, within and outside the country.MASS MEDIA IN PAKISTAN 1. We are living in the age of information explosion, where the world has shrunk into a global village. 2. The vital function of Mass Media is that it is the thinking mode of any society. Following are the types of Mass Media: – (a)Print Media (b)Electronic Media (c)Interactive Media 3. Tools of Media. Since the media plays a war of words, the important tools Include ‘vocabulary’, being ‘vigilant about different developments’. (a)Reading. (b)Vigilant (c)Punctual (d)Alertness (e)Lingual Competence FACTORS FOR GROWTH OF MEDIA 1.Mass media is wholesaler of M. Communication. Pak inherited 05 radio channel son its birth. International Trend played important role in development of Mass Media i n Pakistan. Initial decades of Pakistani Media’s history have been dominated by PTV. 2. Government was compelled to permit freedom of media (a)Liberalization of airway in India led to mushroom growth of TV channels (b)In Kargil war India was able to sell its viewpoint to the world and cashed on its version while Pak suffered since it had only the state channel. (c)Economic boom in telecom in Pakistan.Commercial nature of Media was discovered in the economic advantages related to it. Revenue generated by Media in 2002 was 2 billion and in 2007 this soared to Rs. 17 Billion. (d)Literacy rate / level grew in Pakistan and played a role in media Development. (e)Arrival of cable operators / network and its growth held vision. (f)Govt policies played vital role, especially of President Musharraf. Javed Jabbar. Said â€Å"Media is more powerful then nuclear devices† he worked on PEMRA 3. Private sector was involved and posed challenge to state media.State Media to compete with Pvt Media has to improve and become more open and provide realistic stories, this reformed the State Media as well _ since realistic input was being provided by the Pvt Media. 4. Pak Media Market was in raw form and was untapped; it had the potential to grow. Phenomenon of community based radio channels i. e. FM channel, community based Services (print / elect) have played important role in media development. 5. Number of Press Media / Printing groups were permitted and have launched their TV channels e. . Jang Group – Geo, etc. 6. Mass media is the major source of providing news and entertainment to the people who wants to know who is doing what and what is happening. Aristotle in his book â€Å"Poetics† has written that â€Å"Media is a means of catharsis and is must for normal living†. 7. The entertainment and news value of media has played very important role its development. However, electronic media enjoys larger scope over print media, since it has wider audience, is easily accessible and be understood by even illiterate people.The media provides wide range of entertainment / news according to interest of people of different age groups / liking / languages. Talk Shows Mania has brought more liberalization and has revolutionized the concept since erstwhile taboo issues are being discussed enhancing the awareness of people. 8. The realization in the people and Government about the role of media in society / economic development is there. Indian soap operas have a large viewer ship and their popularity has attracted lots of commercials / advertisement. The commercial aspects attached to the media have contributed to its rapid development. . The Infrastructure Development has taken place. Modern state of art studios /introduction of latest equipment / communication facilities like video conferencing, fax, electronic data transfer, chat / mobiles, etc have brought in a revolution and contributed immensely in the media development. 10. T he advertisement / commercials have brought big money to media market. The contents of programmes are changing. The high economic stakes attached to the media have brought in Professionalism in all its related fields. Due open market, there is a Scarcity of professional media men 11.The abundance of media outlets has on one hand has created lot of employment opportunities but on the other has posed challenges to the media men to excel in their fields. Jang Group has more than 50,000 employees; media persons are getting enhanced wages. Today we have number of highly professional and well-known media persons who are stalwarts of Pakistani Media and form its backbone. 12. Dozens Of other factors have played role in the development of Pakistani Media. It has been a â€Å"watchdog† on actions of the state, people strengthened the media. Media has played important role in discussing un-touched subjects.It has helped harmonizing the nation on otherwise contentious issues. The compet ition among the channels is bringing in qualitative improvement in the content and other aspects of programmes MASS MEDIA IN PAKISTAN EFFECTS OF MEDIA 1. Level of Awareness. The level of awareness has increased. Media has contributed a lot in increasing the general knowledge, who is who and what is what, knowledge of current issues etc. The programmers having media discussions, current affairs, documentaries, etc have been instrumental in enhancing the common man’s awareness.

Organizational Change in Policing Essay Example | Topics and Well Written Essays - 2500 words

Organizational Change in Policing - Essay Example "Generally, with the expansion of complexities in the societal life, the public has gradually abdicated its role in peacekeeping and law enforcement and increasingly expected police to take on these responsibilities, which were once a citizen's civic duty (JOHN HOWARD SOCIETY)ii". Again, "Law enforcement agencies are in an era of change. The needs of communities and constituencies, rapid technological growth and enhancements, and the changing capabilities and structures of law enforcement organizations demand that agencies regularly examine and improve their ways of operation (Sewell, 2002)iii". that there is no needs of organizational changes while others advocate the sheer necessity of it. It is commendable that a particular system working once well may not be the same at the subsequent period. Thus, the organizational structure fit for a particular time may not suit the changed circumstances. Again, the overall situation is becoming more complex with the changing circumstances as including the rigid organizational structure. Complexities in the police organizations impede the well functioning in it. "A 1983 study that a surprise number of police officers have begun to voice strong objections to the rigid organizational structure and autocratic style management styles that typifies so much of law enforcement (Tafoya)iv". Manifold crimes, such as cyber crimes, cross-border crimes etc. are taking place. Commendably, the traditional method of policing cannot properly address the challenges of the present context. The existing mechanism of policing does not serve the purpose of making the police responsive to the public demand. The system also not contributes to create innovation among the officers, which is necessary for earning perfection in the profession. Again, the philosophical difference among the officers is another impediment in implementing better policing. Earlier, the law administrators and the officers were accustomed to the concept of coercion in the law enforcement activities while the law enforcement officers entering in the recent days do not comply with the rigorous principle of order or command. So, a conflict arises between the law enforcement personnel as well as the law administrators causing maladjustment in preserving the discipline among the officers. However, for the better sake of people, in curbing these crimes traditional mechanism of crime prevention in most countries has not been changed. Thus, organizational change has mostly been expected in the modern policing. Of course, there are certain consequences of organizational changes. The consequences may be that the current societal expectation does not suit with the changes. Thus, the society would be pressed with anarchy and injustices. Organizational changes are sure to affect both the organization and the members of it. However, the policies and strategies in the policing of the coming days warrant changes for radically experiencing

Capturing a market - product development Essay Example | Topics and Well Written Essays - 3750 words

Capturing a market - product development - Essay Example There has been news about inferior quality of Chinese products, harmful Chinese products, china's conflict with Tibet, contaminated liquor, etc. In its aspiration to be a global marketer, china needs to strategise its move so that it appears as the strongest contender across the globe. It needs to establish a positive and congenial brand equity with conscious efforts to undo the tarnished image. China as a brand is very popular with the world. There is no dearth of FDI in the country. Even amidst economic crises, China expects a drop of only 10% as far as FDI is concerned. Thus there is immense brand awareness and china is viewed as a market with huge potential. Thus the attitude of the customer is positive. China now needs to create brand knowledge and a positive perception of ethics and behaviour. China is known to be a conservative society and it maintains a particular code of conduct with regards to business practices. It offers talent as far as skilled workers is concerned, cheap labour for production, raw material at competitive prices and great entrepreneurs. They are a closely bound society and Chinese expatriates take care of development in the country, the Chinese talent is spread across the world and occupy high levels in organisations. A. Designing marketing strategy: A well designed and precise marketing strategy will generate brand awareness and brand associations, thereby effecting consumer knowledge in a positive manner. A. Showcasing China: Participate in expositions and showcase china as a tourist destination, industrial destination, HR destination, investment destination, etc. Alongside convince about the ethical practices and the approaches Chinese adopt in various situations. Any negative news should be countered through creative ways. B. Establishing China as a quality producer- Reposition: China faces the brunt of the buyers on the grounds that the product though cheap does not last long and is beyond repair most of the time. It's about time this perception is changed. Technological advancement should be followed and quality products should be manufactured and exported to the global markets. In doing this of course the price competitiveness will have to be maintained. C. Investments in R & D: Research and development initiatives will alter china's image as a market that imitates and makes the products at a cheaper cost. It should design and manufactures some trade marked products so that there is a change in the perception. D. Public Relations: To rebut a few charges against few industries for instance baby food industry, china should indulge in heavy P R exercise stating facts and coming up with clarifications. Through P R it should also initiate write ups and articles in other countries stating strengths of brand china, its new initiatives, new products, etc. E. Communication strategy: A communication strategy should be adopted each year with specified agenda which gives guidelines to all the involved personnel on what

Video Analysis 3 Essay Example | Topics and Well Written Essays - 250 words

Video Analysis 3 - Essay Example The company prioritizes in delivering the highest quality and service in order to please the customers. For this there are several measures that the company takes. One of these is working closely with mills and manufacturers in order to retain quality of products as well as design. This can also be considered as formulating the bases of a competitive advantage in the way all the products are consistent and specified to cater to customer needs. In addition, all products are tested to guarantee comfort through trails conducted on the local residents, such as â€Å"wear test† and â€Å"fit test† on various types of garments. Furthermore service is a focused aspect of their marketing strategy with guarantees for each product and extensive training to employees to please the customer. Some foreseeable challenges for Lands’ End as far as improvements in its way of organizational buying are concerned have to do with the rapid improvement in technology. The adaptation of this technology not just as part of their operations but also those of their suppliers and manufacturers is a critical measure that they should take in order to ensure overall efficiently and communication. A second challenge has to do with the rapidly changing consumer interests and hence monitoring the marketplace closely. This is followed closely by having a accurate system in place which anticipates the quantities of products which are in high demand. Since instant delivery is a integral part of their system having the right product at the right time is critical for customer

Explain why sea level histories, coastal sector by coastal sector, Essay

Explain why sea level histories, coastal sector by coastal sector, will vary. How are the histories assembled What is the best substitute for a welldated loca - Essay Example In terms of conservation measures it is noted that the Earth's crust has varied terrain and topography that each require exclusively special techniques for sustainable consumption. The paper specifically inquires into one such terrain - coastal zones - in one specific country - Australia. It is not only present consumption levels that must be sustainable but also future ones that accrue through present and future development. The coastal zone, anywhere, is a combination of different types of terrain and topographies and techniques used to conserve it under separate forms of human exploitation are all housed under one countrywise policy - integrated coastal zone management (ICZM). In the context of the paper ICZM shall be reviewed in the context of sea-level histories in special relevance to the Commonwealth of Australia. "Everybody wants access to the coast. The.coast is where people want to live, do business, create development and where people want to recreate (Holliday, 1998) (Derived: Ed. Lazarow et al, 2006). This simple quote puts in a nutshell the types of human exploitation that coastal zones may be subjected to. Australia has a coastal zone that extends almost 36,000 km, excluding external territories, and is considered one of that country's greatest assets (National Cooperative Approach, Australia, 2006). The 'National Cooperative Approach to Integrated Coastal Zone Management, Framework and Implementation Plan' is a report produced under the 'Natural Resource Management Ministerial Council', Commonwealth of Australia. The wide biodiversity thriving within this extensive zone exists in an interaction among the interesting mix of terrestrial, marine and estuarine ecosystems that are generated by the wide-ranging array of climatic, geographical and oceanographic variants (National Cooperative Approach, Australia, 2006). The variants within the habitats and life-forms require as wide a range of conservation measures and these measures are further complicated by the wide-ranging varieties of human activities this broad band of Australian territory attracts. Taking into consideration this wide r ange of factors that have to be assimilated in conjunction to enable positive conservation under projected levels of future consumption, partly derived from development, a result-oriented ICZM plan for the extensive Australian coastal zone is highly complex. This is borne out by the fact that the 'State of the Environment Report (2001)' that notes that, despite efforts at efficient CZM (coastal zone management), zonal quality, as per diverse predetermined criteria, continued to deteriorate and the rate of consumption of coastal resources continued to increase at a rate that would be unable to provide sufficient time for already jeopardized resources to recover (National Cooperative Approach, Australia, 2006). This last noted fact emphasizes the importance of this paper that strives to ascertain how sea-level histories can assist in ICZM. This is how the next part of the paper is

Consumer Behavior - Marketing Assignment Example | Topics and Well Written Essays - 1000 words

Consumer Behavior - Marketing - Assignment Example They were chosen as my subjects since they bought a high-involvement product which is a laptop . It is considered a high-involvement product since it is quite expensive and would be used for a long period. At the beginning, it was quite hard to look for these two subjects since many people buy different types of high-involvement products. Fortunately, some friends helped me out in finding two subjects who bought different brands of laptop some months ago. The profile of the subjects vary greatly, nevertheless, they are typical consumers since they go through a lot of painful decision-making before buying a product. Also, they needed advice from friends or colleague before making a decision of their own. Consumer A is a technogeek, someone whose main source of living is developing operating systems in an IT company. He is a very busy person living a high-profile life in the city. However, he is the father of a friend that is why he agreed to be my subject. The other subject is a stude nt in a university, a social science major heavily involved with research. I think their background would somehow be significant in their decision process in acquiring a laptop. In order to a have a logical presentation of the process they went through, I decided to tabulate the result in a table. Technogeek’s old laptop broke down and needed many upgrades to cope up with is demands being an incessant programmer. His need for a laptop is like his need for oxygen. He immediately bought a laptop three days after his old laptop broke down. His need is mainly triggered by his job. This consumer felt that there were too many demands from her research subjects. Although she has a desktop in her dorm, she needs a laptop to access the wi-fi environment on her campus. She also hangs out late night at some coffee shop writing her papers. Her need is triggered by mobility and access to information anytime she wants